increasing the effectiveness of your social media posts

Capturing your audience

If you're a small medium sized business (SMB) you've already looked into using social media to promote and advertise your company. That's smart because when properly implemented social media can be a very powerful tool when generating the right traffic to your website. You can use it to capture potential leads and nurture them through your sales process. Needless to say, it can be a marketers best friend.

However, it can also be very frustrating. Getting followers on Facebook and Twitter can be challenging. Getting followers and viewers to share your posts among their networks can be a difficult task to accomplish. There is good news: there are things you can do to help make your posts more attractive and more likely to be shared, thus increasing their effectiveness. You can accomplish your social media goals and this article will help guide you through that process.

Looking for more SEO tips and tricks? Check out other posts from the series:

• 5 Ways to Incorporate Keywords into your Pages/Posts
• How to Optimize your Pages for Social Media using Yoast
• An Easy SEO Mistake to Avoid in your next Redesign

What are you getting out of your website? Turn it into a sales machine with Growth-Driven Design, click below to learn more!

it's all about visuals (pictures, infographics, images, video, etc)

The easiest way to greatly increase the performance of your social media post is using visuals. It's that simple. Research has indicated that using pictures in your social media posts can increase the chances of your post being shared by almost 40x.  That's incredible and that's not all. Here are some other stats about social media posts that you probably didn't know:

1. Facebook posts with images are 2.3x more likely to see engagement compared to those without
   
   • Engagement includes comments, sharing and clicking/viewing your post - this is a big part of what you're trying to achieve!
2. Infographics are liked and shared 3.0x times more than other types of social media posts
   • Infographics are extremely powerful types of images. They are considered the most effective type of visual combining information on an easily accessible image.
3. Buffer, the social media management platform, has reported that among it's user base - tweets with images have received 150% more retweets than those without!
4. The # of users on image-based social media platforms like SnapChat and Instagram have exploded over the last 5 years with over 52% of teens (ages 13-17) on Instagram and 41% on SnapChat.

Needless to say images are powerful. There is never a time when adding one to your post isn't helpful. Always add a visual to your post and try to make it relevant to the content or topic at hand. Research has also shown that relevant images greatly increase the click-through rate of the post. It's important not to just add an image to add an image, but to make it relevant as well. Attach relevant images and watch the performance of your posts skyrocket!

THANKS FOR READING THIS ENTRY IN SEO TIPS AND TRICKS:

Thanks for visiting our blog and reading this installment in our SEO tips and tricks series!  We hope that it helps you get your site running at peak performance and maximum visibility on search engines.  If you're looking for more great SEO tips check out our full blog or subscribe in the footer at the bottom of this page. Also be sure to download our great PDF guide  by clicking the link below!