Search engine optimization (SEO) is a big part of a large equation when it comes to driving the right traffic to your website. SEO efforts can be expensive but they don't have to be with the free tools that are available to marketers today. The popular online publishing platform WordPress is powering more than 26% of the web. Along with the limitless possibilities this content management system (CMS) offers are also what seems like an unlimited amount of both free and paid plugins to use and are built by credible authors. One such author is Joost de Valk the founder, and CEO of Yoast, a company centered around software, training and services for website optimization/search engine optimization.
Aside from Yoast's fantastic paid services such as SEO reviews of your website and award winning SEO training, they offer a free version of the best free seo plugin for WordPress as well 4 amazing premium addons. Although all 5 of these SEO plugins are fantastic tools and should be utilized on all WordPress websites, we are going to focus on 1 of the free plugins as well as 2 premium plugins that will be the most useful for most website developers no matter your skill level. Enjoy and don't forget to join the conversation and comment at the end of this blog post!
yoast seo for wordpress
Price = FREE (optional premium add on for $69.00)
The Yoast SEO for WordPress plugin is the best free seo plugin for WordPress available. This plugin incorporates everything from a snippet editor and real time page analysis functionality that helps you optimize your pages content, image titles, meta descriptions to XML sitemaps and much more. Some of the Yoast SEO for WordPress plugin features include:
- Post titles and meta descriptions
- Robots meta configuration
- Canonical link element
- Breadcrumbs
- Category hierarchy
- Permalink category
- XML sitemaps
- RSS enhancements
- Ability to edit robots.txt and .htaccess
- Ability to clean up head section
For an additional $69 you can add 3 premium features which include:
- Redirect manager
- Multiple focus keywords
- Premium support
If you are just starting to optimize your website, the free version is a fantastic place to start. The free features are quite comprehensive and if you are new to WordPress SEO, the free versions feature set will be more than adequate. The premium features really come in handy when you really dig deep and want to start focusing on multiple keywords on individual pages as well as want the ability to redirect old URLs to new ones right within your WordPress install which can be very handy and solve common issues.
All in, whether you are using the free version or the premium version, the Yoast SEO for WordPress plugin is by far the best free seo plugin for WordPress that we have used and we recommend web developers of all skill levels and expertise use it.
CLICK HERE TO DOWNLOAD YOAST SEO FOR WORDPRESS.
video seo for wordpress plugin
price = $69.00
Ever notice how specific videos appear in Google Video search results? Want to make sure that your videos appear in Google Video search results and other search engines such as Bing and Yahoo? The Video SEO for WordPress plugin helps take care of this and can be purchased for $69 on Yoast's website.
Using this plugin is as simple as 1, 2, 3. Once you have downloaded and installed the plugin on your WordPress website, simply:
- Embed the video on your website
- Add meta descriptions and good titles to your videos to entice your audience to click on the video
- Choose the right tags and categories for the specific video
That is it! It is that simple. After you have completed this, continue to evaluate and measure your reach and results and continue to improve your meta descriptions, titles and tags to reach a larger audience. This paid for plugin includes 1 year of upgrades and premium support and if you use video as part of your marketing efforts, Yoast's Video SEO for WordPress plugin is essential. Yoast's support is fantastic and you definitely get your $69 dollars worth out of this plugin.
CLICK HERE TO PURCHASE THE VIDEO SEO FOR WORDPRESS PLUGIN
local seo for wordpress plugin
price = $69.00
Want to make sure that your company or organization's website ranks high in Google's search in your local community? Want to make sure your company or organization is easy to find by potential customers in your neighborhood? Yoast's Local SEO for WordPress plugin helps you set up your website in a way that will help your site rank higher within Google search results in your local community. On top of that, it can also improve the usability of the contact page within your website. The Local SEO for WordPress plugin's features include:
- Tools to help you rank higher in local search
- Tools to help improve usability by: inserting Google maps, insert address(es) of your company, insert opening hours of your company
- Tools to insert a store locator that will allow customers to easily find your office or nearest location
Using Yoast's Local SEO for WordPress plugin will help your site rank better in search engines and improve the physical navigation of your customers to your company office(s) and is definitely worth the $69. Local SEO is imperative and this plugin makes local SEO easy and intuitive and helps your business rank high when potential customers search for businesses like yours. With your $69 plugin license you also get 1 year of free upgrades and Yoast's premium support.
CLICK HERE TO PURCHASE THE LOCAL SEO FOR WORDPRESS PLUGIN
Once you have explored these 3 Yoast WordPress plugins don't forget to check out their two other helpful plugins: News SEO for WordPress plugin, and one of our favorites, the Yoast WooCommerce SEO plugin. Both are just as powerful as the 3 that we outlined above, and we highly recommend investing in them, especially if you have a WordPress e-commerce setup.
For more SEO tips and tricks, check out our blog post "SEO tips and tricks - Easy mistake to avoid in your redesign" as well as our downloadable guide "10 SEO Mistakes to Avoid in your next Website Redesign by clicking on the button below.
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