Today, companies love to point to huge growth numbers and of course, the press loves to publish them. Whether it is 300 million tweets a day, 1 million registered users, 10 million downloads, these examples of growth metrics can be signs of traction but more often than not they are not. More than ever, it is important to be able to distinguish between real metrics and vanity metrics.
Today, companies love to point to huge growth numbers and of course, the press loves to publish them. Whether it is 300 million tweets a day, 1 million registered users, 10 million downloads, these examples of growth metrics can be signs of traction but more often than not they are not. More than ever, it is important to be able to distinguish between real metrics and vanity metrics.
Today, companies love to point to huge growth numbers and of course, the press loves to publish them. Whether it is 300 million tweets a day, 1 million registered users, 10 million downloads, these examples of growth metrics can be signs of traction but more often than not they are not. More than ever, it is important to be able to distinguish between real metrics and vanity metrics.